How to merge duplicate Google Business Profiles without losing reviews
You search for your own business and find two of you. One listing has your new phone number and twelve reviews. The other has the old sign on the photo and sixty. Customers are leaving reviews on both, and you are afraid that fixing it will wipe out the ones that took years to earn. Handled in the right order, it usually does not.
BY CHRIS EVANS · UPDATED 26 SEPTEMBER 2026 · 7 MIN READ
Never delete a duplicate yourself. Find every listing for your business, decide which one to keep, correct its details, then ask Google to merge the duplicate into it, through Business Profile support if you manage both, or by reporting it as a duplicate in Google Maps if you do not. Ask specifically for the reviews to be moved across. Google can transfer them for genuine duplicates at the same address, though it does not guarantee it.
Why duplicates happen
A previous owner or employee
Somebody set up a profile years ago with their own Google account, then left. You created a new one because you could not get into the old one.
A move or rebrand added as a new listing
A new name or address entered as a fresh profile instead of an edit to the existing one.
Google or customers created it
Google can generate listings from other sources, and customers can add places to Maps themselves.
Departments or practitioners
Individual listings for staff or departments that overlap with the main business listing.
Why it costs you
Two listings split everything that helps you rank. Reviews land on both, so neither shows your true track record. Customers call the old number or turn up at the wrong address. And duplicates breach Google’s guidelines, which means they can put the listing you care about at risk of suspension.
Step by step: merging safely
Find every duplicate
Search Google Maps for your business name, your phone number and your address separately. Note every listing that represents the same business at the same location, and save the link to each one.
Choose the listing to keep
Keep the one you can verify and manage, with the correct name and address, and usually the most reviews. If the duplicate has more reviews than your verified listing, say so when you contact Google, as it can affect which one they keep.
Correct the listing you are keeping
Make sure the keeper has the right name, address, phone number, category and hours before anything is merged. Google compares the two listings, and a clean, accurate keeper makes the match clear.
Do not delete anything yourself
Removing a profile from your account or deleting a listing is not the same as merging it, and any reviews on it can be lost. Leave both in place until Google has handled the merge.
Ask Google to merge the duplicates
If you manage both listings, contact Business Profile support from your verified profile, give the links to both, and ask for the duplicate to be merged into the listing you are keeping, with its reviews moved across. If you do not manage the duplicate, open it in Google Maps, choose Suggest an edit, then report it as a duplicate of your listing.
Check the result
Once Google confirms, search again for the name, phone number and address. Check that only one listing appears, that the details are correct, and how many reviews it shows. If reviews are missing, reply to the support case promptly.
Protecting your reviews
Reviews are the reason most owners put this off, so it is worth being clear about what helps.
- Merge, never delete. A merge gives Google the chance to move reviews across. A deleted listing takes its reviews with it.
- Ask for the reviews by name. In your support request, say how many reviews the duplicate has and ask for them to be transferred to the listing you are keeping.
- Make the match obvious. Reviews are most likely to move when both listings are clearly the same business at the same address. Correct the keeper first so the match is clear.
- Screenshot before you start. Record both listings and their review counts. If something goes missing, you have evidence for the support case.
- Accept what may not transfer. Reviews Google considers to break its policies, and occasionally reviews on listings at a different address, may not come across. Plan to rebuild regardless.
After the merge: rebuild momentum
Even a clean merge leaves a gap. Customers have spent months reviewing the wrong listing, and the one you kept may look quieter than your business really is. The fix is a steady flow of new reviews on the unified listing, starting straight away.
That is also the moment to make sure every new review goes to the right place. Old email templates, QR codes, business cards and website links may still point at the duplicate. Replace them all with your new review link. How to find your Google review link shows you where to get it.
One link on the counter
An EvoMaxTap stand is programmed to the review link for the listing you kept, so every customer who taps lands on the right profile. No chance of a customer searching your name and picking the wrong one. At the end of each visit, staff point at the stand, the customer taps, and the reviews start building on the listing that counts.
Point every new review at the right profile
Programmed to your unified listing’s review link before it ships. One payment, no subscription, free UK delivery, with our thirty-day money-back guarantee and five-year hardware guarantee.
Get Your StandCommon questions
Will I lose my reviews if I merge two Google Business Profiles?
Not necessarily, but it is not guaranteed. When Google merges genuine duplicates for the same business at the same address, it can move reviews from the duplicate to the listing you keep. Asking support directly, with links to both listings, gives the best chance. Deleting a listing yourself risks losing its reviews entirely.
How do duplicate Google listings happen?
Common causes are a former employee or owner creating a second profile, Google generating a listing automatically from other data, a change of business name or address being added as a new listing rather than an edit, and customers adding the business to Maps themselves.
Which listing should I keep?
Normally the verified one you manage, with the correct name and address. If the unverified duplicate carries most of your reviews, mention it to Google support, because it may make sense to verify and keep that one instead.
Can I merge duplicates myself?
Not directly. Google handles merges. You can report a duplicate from Google Maps, or ask Business Profile support to merge listings you manage. What you can do yourself is make sure the listing you keep is accurate before the merge.
How long does a merge take?
It varies. Some reports are processed within days, while support cases can take longer. Keep the case reference and reply quickly if Google asks for more information.
What if I moved to a new address?
Update the address on your existing profile rather than creating a new one. Your reviews stay with the profile. Creating a new listing at the new address is the most common way businesses end up with duplicates.
Can duplicates get my profile suspended?
They can. Duplicate listings for the same business breach Google's guidelines and can trigger a suspension. Resolving them promptly is safer than leaving them.
Do you offer support?
Yes. We are a UK team and you can reach us seven days a week during normal office hours at sales@evomaxtap.com. We cannot request merges on your behalf, but we are happy to point you in the right direction.