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How to find your Google review link

Your review link is a short address that drops a customer straight onto your review box with the stars ready to tap. It is the single most useful thing to have on hand, and it takes about two minutes to find. Three routes below. Use the first one unless it fails.

BY CHRIS EVANS · UPDATED 17 AUGUST 2026 · 2 MIN READ

THE SHORT ANSWER

Open your Google Business Profile, choose “Ask for reviews”, and copy the short g.page link it gives you. That is the official one. If you cannot reach the profile, search your business in Google Maps, open the listing and use Share, though that link lands on your profile rather than the review box. For several branches at one address, build the link from the listing’s Place ID instead. Test whichever you use on a phone that is not signed in as the owner, and check the star box opens straight away.

Route 1: from your Google Business Profile

This is the official link and the one to use.

  1. Sign in to the Google account that manages the business.
  2. Search your own business name on Google, or open Google Maps and find your listing.
  3. Your management panel appears above the normal results. Look for Ask for reviews (sometimes shown as Get more reviews).
  4. Google displays a short link ending in a code. Copy it exactly.

That short link is what you put on a stand, in a text message or behind a button. It is permanent and safe to hand out.

Route 2: from Google Maps

If you cannot reach the management panel, this gets you a working link without signing in as the owner.

  1. Open Google Maps and search your business.
  2. Open the listing, then choose Share and copy the link.
  3. That link opens your listing rather than the review box, so it is a step longer for the customer.

Use this only as a stopgap. Landing on the profile rather than the review box costs you a meaningful share of the people who set out to write something.

Route 3: build it from your Place ID

Every listing has a Place ID, and a review link can be constructed from it. This is the reliable route when several branches share a name, or when you manage listings you do not own.

  1. Search for Google's Place ID Finder and open it.
  2. Type your business name and address, then select the correct listing on the map.
  3. Copy the Place ID it shows, a long string beginning ChIJ.
  4. Append it to Google's review URL format, which the Finder page documents alongside the ID.

Fiddlier, but it is the version that never picks the wrong branch.

How do you test your Google review link?

Open the link on a phone that is not signed in as the business owner. Your own personal phone is fine. Three things to check:

Do not post a test review from a staff account. Reviews from people connected to the business are a conflict of interest and can be removed.

ONCE YOU HAVE THE LINK

Put it where customers can reach it in one tap

Send us the link and we program it into a counter stand before it ships. Customers tap, your review box opens. £19.99 one-off, and we reprogram it free if the link ever changes.

See the stand

Common questions

Why can I not see the option to ask for reviews?

You are either signed in with the wrong Google account or the profile is not verified. Only a verified owner or manager sees the management panel.

Does the review link expire?

No. It is tied to your listing, not to a session, so it keeps working. It only changes if the underlying listing changes, for example if duplicate listings are merged.

Can I use one link for several branches?

No. Each location has its own listing and therefore its own link. Using one link for several branches sends every review to a single site.

What if my business has no Google listing yet?

Create a Google Business Profile first and complete verification. Until the listing exists there is no review page to link to.

READ NEXT
How to get more Google reviews for a small business → Do NFC review cards actually work? → What to do when your Google reviews are low → QR code vs NFC for reviews: which is better? → Best ways to grow your Google Business Profile in 2026 → NFC Google review stands for restaurants and cafés → NFC Google review stands for Airbnb and short-let hosts → NFC Google review stands for salons and barbershops → NFC Google review stands for vets and pet groomers → NFC Google review stands for gyms and fitness centres →
WRITTEN BY

Chris Evans is a co-founder of EvoMaxTap. He works on the review stands and the NFC hardware behind them.