Do NFC tags work on all phones?
Nearly all of them, and the exceptions are old enough that you will rarely meet one. The more useful question is where on the phone to hold it, and what stops a tap that should have worked.
BY CHRIS EVANS · UPDATED 28 AUGUST 2026 · 5 MIN READ
Every current Android phone and every iPhone from the XR onwards reads an NFC tag with no app and no setup, simply by holding the phone near it with the screen on. iPhone 7, 8 and X can read tags but only through an app, so in practice they will not work with a review stand. The iPhone 6S and earlier cannot read tags at all, and a small number of very cheap Android handsets ship without NFC hardware. That is why a stand should carry a printed fallback as well as the chip.
iPhone, by model
The XR arrived in 2018, so the practical cut-off is a phone around eight years old. Those still exist behind counters, and they are the reason the fallback is printed rather than optional.
Android
Android phones have read tags in the background for well over a decade, and on any handset from the last few years it simply works. The exceptions are at the bottom of the market: some budget and entry-level models omit the NFC chip entirely to save a pound or two, and a handful of older devices have it switched off by default in settings.
If a customer's Android phone does nothing, it is worth one glance at their quick settings for an NFC toggle before assuming the phone cannot do it.
Where the antenna actually is
This is the single biggest cause of a failed tap, and it has nothing to do with compatibility. People instinctively hold the middle of the phone against the object, which on most handsets is nowhere near the antenna.
- iPhone: the very top of the phone, on the back, next to the camera. Almost always the top edge.
- Android: usually the upper middle of the back, though it varies by maker. Sweeping the back of the phone slowly across the tag finds it.
- Range: a couple of centimetres at most. Contact is easiest to explain to a customer.
In a shop this means the object wants to be at a height and angle where somebody naturally brings the top of their phone to it, rather than laying the phone flat on top of it.
What blocks a tap
- A thick or rugged case, a metal case, or a metal plate for a magnetic car mount.
- A card holder, wallet case or popsocket sitting over the antenna.
- The screen being off. iPhones need the screen on and the phone awake.
- NFC turned off in Android settings.
- The phone being in a bag or pocket rather than in a hand.
- The tag being mounted on bare metal, which detunes it. A stand handles this; a bare sticker on a steel counter may not.
What the customer sees
On iPhone a banner slides down from the top with the site name on it. The customer taps the banner and Safari opens the link. On Android the same thing happens as a notification, and on many phones the browser opens directly without a second tap.
Nothing is installed, nothing is paired, and no data leaves the phone. The tag is a chip holding a web address, and the phone reads it the way it would read anything else written down.
Tag and printed fallback on one object
One-off £19.99, programmed to your Google review link before it ships, no subscription and no app. Free UK delivery.
See the standWhy the printed fallback matters more than the compatibility numbers
On any given day the phones that cannot tap are a small minority. The phones that could tap but did not are a larger group: the case was too thick, the screen was off, the customer held the wrong end, or they were simply in a hurry.
A printed code on the same object catches all of that without anybody needing to work out which category they fall into. The customer does not need to know what NFC is, only what you would like them to do.
Testing your own
Before it goes on the counter, test it on both an iPhone and an Android phone if you can, and check three things: that the notification appears, that the link opens your Google review box rather than your general Maps listing, and that a review can actually be submitted. Then hand it to somebody who has never seen it and watch where they hold their phone.
If the link opens your listing but not the review box, the problem is the link rather than the tag. Our guide to finding your Google review link covers the difference and how to get the short link that opens the star rating directly.
Common questions
Do you need an app to read an NFC review tag?
No. On any iPhone XR or later and on current Android phones, holding the phone near the tag brings up a notification with the link. The customer taps it and their normal browser opens.
Where do you hold an iPhone to read an NFC tag?
Against the very top of the phone, on the back, near the camera. Holding the middle of the phone against the tag is the most common reason a tap appears not to work.
Does an NFC tag work with the screen off?
On iPhone the screen needs to be on and the phone unlocked or at least awake. Most Android phones will read a tag from the lock screen, but not with the screen fully off.
Can a phone case stop an NFC tag working?
Yes. Thin plastic, silicone and leather cases are fine. Thick rugged cases, metal cases, and anything with a card holder, a magnet or a popsocket over the antenna can block or weaken the read.
Do NFC review tags work outside the UK?
Yes. NFC is a global standard with no regional variation, so the same tag reads on any compatible phone anywhere. The link it opens is your Google review page, which works worldwide.